Armature

Los Angeles based fashion brand. Unique Jewelry designed from out of the imaginary.

Armature is sought out by visionary creators, collectors and tastemakers around the world. Billie Eilish, Kylie Jenner, Janelle Monaé, Janet Jackson, Rosie Huntington-Whitley, Machine Gun Kelly, Miguel and Travis Scott.

Challenge:
The global Jewelry industry is saturated with brands from the big dominating conglomerates. The challenge for Armature was to create their own place in the market. Building on Armature’s legacy of individuality, simplicity, quality and consciousness became a natural starting point for Armature’s updated brand identity.

Approach:
Kann Collective created a brand identity comprising simplistic elements – a sophisticated word mark, clean typography and modest, earthy colours. The colours were the foundation for the packaging system making it easy to navigate trough different product categories and individual products. Kann Collective was tasked with Branding, Creating an Identity System, Brand Management, User Experience Design, Development, Digital and Experiencial Marketing.

Outcome:
Knowing that these timeless pieces are not only made responsibly by experienced artisans, but are also handmade. The identity system differentiates the brand with personal word mark from the founder, clean typography gives the product center stage. Individuality, Urban, Limitless designs question status quo. The Brand is well received by clients and celebrities alike.