All posts filed under “Talks

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We talk to Henry about what he’s addicted to and their innovative eCommerce brand “comfort-works”

 

 

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kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

 

kanncollective-interview-comfortworks-1

Please introduce yourself
I’m Henry Chandra, co-founder of Comfort Works. I look after the day-to-day operations, logistics and our customers’ overall happiness. Together with my co-founder / wife, Rachel and a small team, we work with a determination to refresh all the living rooms of the world, one sofa at a time.

What makes you cringe?
Badly modified bikes. Just thinking about it makes me cringe! And also bad biker etiquette. The sound of cutlery against plates, especially knives scraping.

What smell you love?
The smell of fresh espresso as I’m a major coffee addict.
The smell of a freshly unboxed gadgets. And basil leaves, torn up just before going into an Italian salad.

To what are you addicted to?
Aside from coffee, probably too many things that are bad for me. I’d say that I love my loud music a little too much, is that an addiction?

What was your last dream?
I was flying a kite on a beach somewhere and my kite was a goat that was trying to run away. To control the goat, I had to shift gears for some reason and I accidentally shifted into reverse and the goat/kite got loose, so I had to chase it.

What did you Google last?
Indonesian food, just so that I could look at it.

What the last thing you took photo of?
My 3 years old son in an astronaut photo booth.

When did you realize that Santa is not real?
I don’t really remember, but I kinda always knew that he wasn’t real somehow, I cared more bout pleasing my folks just so that the pressies I’m wishing for would show up near the christmas tree.

How did you get started in the lifestyle eCommerce world?
We started off many years ago in our tiny Melbourne home, making our own slipcover with a secondhand sewing machine and countless Youtube tutorials. It came about because we found out that custom making a slipcover for a sofa would have cost upwards of AU$800, when our little Ikea loveseat just cost AU$300 on its own. ECommerce wasn’t even the next step yet because we were still working our day jobs, making slipcovers on the side and selling them to our neighbours before finally setting up a web store.

What has been the toughest thing to get over when you were starting out?
My own expectations. I suppose after these few years I’ve had to constantly readjust my expectations of the market, myself, our products.

How has been your experience in your journey?
It’s been pretty crazy actually, both my wife and I were never the entrepreneur type, and we kinda just winged it as we went along in fact; I guess looking back, it’s quite an exciting journey to get to where we are today, having said that, it’s still quite a bit of distance to cover to get to where we want to go next.

What would you suggest that one thing, startup lifestyle and fashion brand must have?
Take care of your customers! I can’t begin to emphasis about how important word of mouth marketing is, especially in the early stages of our business with happy customers telling their friends about us, who in turn placed orders. Sometimes it can be very easy to get carried away with social media and making everything pretty but for me, customer happiness takes top priority.

Thank you  Henry, for an amazing interview!
Best wishes for your future!
Comfort-Works.Com

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We talk to Silvy about what makes her cringe and her gorgeous sustainable fashion brand “bihi”

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03-what-smell

04-addicted-to

05-last-dream

06-googled-last

07-last-thing

08-santa

09-How-did-you-got-started-into-the-lifestyle-and-fashion-ecommerce-world

10-What-has-been-the-most-tough-thing-to-get-over,-when-you-were-staring-out

11-How-has-been-your-experience-in-your-journey

12-What-would-you-suggest-that-one-thing,-startup-lifestyle-and-fashion-brand-must-have

13-Thank-you

 

 

What makes you cringe?

– being the centre of attention. Ive had to be a model in some of my own product photos and it took all of me to post them onto the web! Massive cringe.

 

What smell you love?

– tuberose, orange blossoms and jasmine. and coffee.

 

To what are you addicted to?

– creating, its non-stop my brain is always working on something, a thought, a project, a new song, a new collection. My mind feels like a tornado all the time. Also BBC’s Peaky Blinders

 

What was your last dream?

– I have very vivid, and very weird dreams every night, but can never remember them. I always tell my self in my dream “oh you’re gonna remember this one!”

 

What did you googled last?

– Beanboozled + Origin of  Appalachian Music

 

What the last thing you took photo of?

– Blue buildings in Chefchouaen, in Northern Morocco

 

When did you realize that Santa is not real?

– I dont remember! Maybe its because i still kind of believe it… I love Christmas. Well, i love Yule, i try not to partake and give into commercial holidays, there is generally a reason why we celebrate these days so i try to take it back to basics by mostly following the Pagan holidays.

 

How did you got started into the lifestyle and fashion ecommerce world?

– I started working in fashion almost 10 years ago, starting out as a model agent. Worked my way around a few different roles, still doing freelance work until i moved away to Morocco and Bihi was born. I have always loved fashion, but wanted to do something a bit more meaningful than just creating beautiful things, and I feel that by creating Bihi I’m making a tiny tiny difference. I can’t change the entire fashion industry or the way people perceive fast fashion, but i can do the best i can in making sure my products are sustainable.

 

What has been the most tough thing to get over, when you were staring out?

– That you won’t make any money, or at least profit, for a very long time. That you’re one of a million people doing the same thing you do. Its hard to find a new angle on fashion! You just have to keep doing what you do, do the absolute best you can and hope that people will like it, but its a journey and it doesn’t give you instant gratification. Patience is not my virtue, I had to learn to deal with that.

 

How has been your experience in your journey?

– I learned a lot very quickly, so many things that I was so sure about I then ended up wishing I hadn’t done. Regret is too strong a word, but when you spend a lot of your savings on your own business and then it doesn’t pay off, thats a hard lesson to learn. But its a lesson you need to learn, and you need to understand that having your own business is about the journey and not the destination!

 

What would you suggest that one thing, startup lifestyle and fashion brand must have?

– Multiple sources of income. DONT quit your day job, or better day jobs… I still have 5-6 sources of income and i think to put all your eggs in one basket all at once is not a smart move. Other than that, patience, you will hit a wall where you dont have any more content, and you will struggle to have anything to say to your consumers, thats ok, but you need to keep inspiring your self, keep the wheel turning. Theres a million people out there doing the same thing or something similar to you, just focus on your self and keep persisting.

Thank you Silvy for an amazing interview!

TheBihiStore.com

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