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What Marshall McLuhan can teach you about lifestyle and fashion eCommerce?

Herbert Marshall McLuhan or Marshall McLuhan as he is popularly known. Born in 1911 Edmonton, Canada. He was a professor, philosopher, and public intellectual. His graduate work at Cambridge University initiated the work and started McLuhan’s eventual move toward media analysis.

He is responsible for coining the famous expression “The Medium is The Message”,

So what does the medium is the message really mean, why is it so important that Marshall McLuhan got so much attention for it?

The genius lies in the paradox of the statement, in its deliberation. For instance when you receive a message the content of message is the message, there’s nothing that lies in the form. Form never was the considering factor, it was the content that mattered.

McLuhan’s genius was to emphasize the form as the primary driver to the content. He argued that, throughout history it has the medium that was more important than the message that was communicated. The oral culture as compared to the print culture was more audio based than visual. Read More

What are Gary Vee’s Issues with Branding & eCommerce?

Lifestyle and fashion brands share the similar building blocks for marketing (depending on their budget). With organic search marketing, content marketing, PPC, influencer marketing, and initiating email marketing campaigns to generate leads, offering them discounts to invite their friends, spreading the message. This sums up… Read more

Why JCrew is the next British Empire?

There’s an important lesson for eCommerce brands, specially in lifestyle and fashion segment. Running a brand is not much different than running an empire. There’s so much one can learn from the fall of British empire. Empires and great powers rise and fall. The change… Read more